金沙8888js官方(中國)官方網站-App Platform

Will Credit Cards Survive?

What competitive forces are shaping the credit card industry today? What do the rise of Facebook, Google, and Amazon mean for the legacy providers? Darryl Brown, Former President, Americas, at American Express, lays out what steps established providers need to take to stay competitive. Step one: be everywhere your customers want you to be—online, offline, and mobile. Step two: attract millennials. Step three: clearly define your value proposition. Disruption is ultimately a good thing, Brown says, because it motivates the traditional players to make changes faster.

About Darryl Brown

Darryl Brown is the former President, Americas, at American Express. Prior to that, he oversaw AmEx’s Corporate Payments business—selling, marketing, and distributing credit card programs, payment solutions, and corporate payment programs. Brown currently serves as an Advisory Board Member at Datanomer.

订阅 GLG 洞见趋势月度专栏

输入您的电子邮件,接收我们的月度通讯,获取来自全球约 100 万名 GLG 专家团成员的专业洞见。

XML 地图